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Rosie Gunn is a British entrepreneur, the founder of Endless - the UAE’s first circular fashion platform for women, offering both rental and resale. Known for her effortless personal style and mission-led mindset, Rosie is building a brand - and a community - that redefines how women shop.
Her journey began in London, where she worked as a fashion buyer at Marks & Spencer HQ, before launching Endless in the UK at just 26. Frustrated by the lack of accessible, stylish circular fashion, Rosie set out to create the platform she wished existed: one that allowed women to rent or resell fashion as seamlessly as shopping new. The net-a-porter for circular fashion. Endless quickly gained traction as a premium, purpose-driven alternative to fast fashion.
In 2023, after the pandemic, Rosie made the bold move to relocate to Dubai, starting from scratch with no team, no funding, and a clear belief in her vision. Within two years, she rebuilt Endless in a new market - growing it into a fast-scaling business with over 500+ brands, a loyal customer base, and a powerful community at its core.
Alongside growing Endless, the move also reignited Rosie’s early passion for acting and modelling, which she’d stepped away from in her early-teens. Since arriving in the UAE, she’s built a parallel career across campaigns, commercial work, and screen appearances - all while continuing to lead Endless as CEO.
Rosie is now also recognised as a founder, speaker, and creative collaborator, frequently invited to share her insights on sustainability, female entrepreneurship, and building mission-led businesses in emerging markets.
Across everything she does - whether as a founder, performer, or storyteller - Rosie is driven by a clear purpose: to inspire, empower, and elevate women through fashion, creativity, and community.
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Rosie regularly speaks and shares her views and knowledge on topics she is passionate about. Rosie speaks about:
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Alongside running Endless, Rosie also rekindled a creative side she left behind years ago - returning to modelling and acting. This originally was to support herself financially whilst she set up Endless UAE - but has led to work across huge campaigns, commercials, and screen in the UAE and beyond. It’s been a full-circle moment to bring all the things she is passionate about together.
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Rosie Gunn and Hannah Johnston talk Endless Wardrobe, sustainable fashion and the power of hard work
Rosie Gunn, founder of Endless, shares how the circular fashion platform, offers a unique blend of rental and resale services that empowers consumers to access high-end fashion sustainability
Rosie Gunn is the founder of Endless, the UAE's leading circular fashion platform. Endless is a circular fashion tech platform, that powers the rental and resale for people and brands.
https://emirateswoman.com/how-i-got-my-job-as-founder-of-uaes-leading-circular-fashion-platform/
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